NIKE .
2012 LOWER'S PRO
CREATIVE DIRECTION
2012
The Lower Trestles surf competition is one of the most pristine surf breaks known. The brand development and execution for this particular Nike project, came at a time when Nike was consolidating a number of different action sports markets into one. The 2012 Nike Lower's Pro event, was the first time that that new brand vertical was being rolled out to the public.
