HARRIS INTERACTIVE EUROPE

CREATIVE DIRECTION

Harris Interactive is a leading international market research and consulting agency in Europe. With Harris' corporate restructuring, there was an immediate need for the development of an expansive corporate identity and website to drive it's European business that spanned offices in The United Kingdom, Germany, and France. Conceptually. Ideas, and techniques surrounding synthesis, focus, approachability, and relationship were used as a catalyst for the investigation and development of the Harris' new corporate identity.