2011 EDDIE AIKAU
The Quiksilver Eddie Aikau is one of the most respected big wave surf events. Every year the surf community waits starting in November to see if the surf swell hits Waimea Bay at record heights. Though it is considered a premier event for a highly talented select group of people, it really is a gathering to remember the sacrifice and valor that Eddie Aikau gave to others. The 2011 identity and art pack was developed across, print, in store, digital display, e-commerce, social media, digital display, environmental graphics and other supporting event products.