Living and working as a creative director in New York. I have had the pleasure of working with clients that range from small business and non-profits to start ups and fortune 100's. Helping them solve business goals through strategy, corporate identity, brand and business development, UI/UX, web, digital and advertising.
Prior to that I worked as an art director out in California with the action sports and lifestyle industry creating ad campaigns, event identities and developing brands. At the same time I co-directed and developed a design thesis program of upwards of 80 students a year and spent an equal amount of time in the classroom teaching advanced seminar classes in design, design theory and thesis studio.
I received my masters degree from the wonder workshop called The Southern California Institue of Architecture, where I spent a few years probing the limits of concept, theory, technology, materiality and media.
I am an ardent supporter of junior staff and the creative team at large and I prefer substance over snake oil & observation over inspiration.